Diamonds, chosen with guidance in Welkom
A diamond is the quiet narrator of a moment. At Smith & Co in Welkom, we help you understand its character — cut, colour, clarity and carat — so you can choose a stone worthy of the story it will tell, for a lifetime and beyond.

The stone that tells the story.
A diamond is the quiet narrator of a moment. Understanding its character lets you choose a stone worthy of the story it will tell — for a lifetime, and beyond.
Cut
Maximum brilliance and fire — light return is optimised across every angle of the stone.
Colour
Absolutely colourless — the rarest and most valuable grade.
Clarity
Eye-clean — the sweet spot of value and purity.
Carat
A classic statement — the benchmark size for an engagement ring.
Your selection
Excellent cut, D-colour, VS2 clarity at 1.00 carat is a beautifully balanced stone — rare character with excellent everyday wearability.
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