Smith & Co Jewellers

Smith & Co Jewellers — Fine Jewellery, Diamonds & Watches in Welkom, Free State

Smith & Co Jewellers

Welkom · Free State · South Africa

Crafting moments that become memories.

Discover Smith & Co
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Complete pencil sketch of a plain ring band
Four-prong collet added to the ring band
The setting with collet and pavé-set shoulders
The centre stone set in the four-prong collet
The finished engagement ring, complete with pavé and centre stone

From Earth to Heirloom

Every exceptional piece begins long before it reaches your hand.

01 — The Layout

Every piece begins with a single, precise line.

The setting takes shape, four prongs rising to hold what matters.

Four prongs rise to embrace what matters most.

The heart of the ring takes its place.

Complete, ready to become part of your story.

Design Your Ring
Finished bespoke engagement ring — Smith & Co Jewellers Welkom
Engagement

Your story. Your ring. 

A proposal is a beautiful occasion. We are honoured to accompany you through the journey of designing the perfect engagement ring — so that your day is that extra bit more special, and the ring you slip on their finger is truly yours.

01

Choose

We begin by understanding the story you wish to tell — your style, your stone, your moment.

02

Design

Together with our goldsmiths, your vision becomes a sketch, then a precise digital render.

03

Craft

Fine metal is shaped by hand on the bench, under the supervision of the owner.

04

Set

Your chosen diamond is set with absolute precision — the centrepiece of the piece.

05

Celebrate

A piece made to become part of your story, presented for the moment it belongs to.

Begin Your Journey
Custom Jewellery

Created for you. 

Work with Smith & Co to create something entirely unique — a piece no one else will own, shaped around your story and made by hand in our atelier.

Custom jewellery stage: Idea — Smith & Co Jewellers
01 / 07

Idea

Every bespoke piece begins with a conversation — a moment, a meaning, a memory to capture.

Custom jewellery stage: Sketch — Smith & Co Jewellers
02 / 07

Sketch

Your idea is drawn by hand, translating feeling into form on paper.

Custom jewellery stage: Design — Smith & Co Jewellers
03 / 07

Design

The sketch becomes a precise digital render — every angle considered before metal is touched.

Custom jewellery stage: Metal — Smith & Co Jewellers
04 / 07

Metal

Fine metal is selected and prepared, chosen to suit the piece and the life it will live.

Custom jewellery stage: Stone — Smith & Co Jewellers
05 / 07

Stone

Your stone is chosen with care — quality gemstones, selected to last.

Custom jewellery stage: Craft — Smith & Co Jewellers
06 / 07

Craft

Skilled goldsmiths shape and finish the piece by hand, under the owner's supervision.

Custom jewellery stage: Finished — Smith & Co Jewellers
07 / 07

Finished

A one-of-a-kind creation, made to become part of your story.

Something entirely your own, made to be remembered.

Create Something Unique
Loose round brilliant diamond — interactive viewer, Smith & Co Jewellers
Hover the stone · 10× loupe
Diamonds

The stone that tells the story. 

A diamond is the quiet narrator of a moment. Understanding its character lets you choose a stone worthy of the story it will tell — for a lifetime, and beyond.

01

Cut

Maximum brilliance and fire — light return is optimised across every angle of the stone.

02

Colour

Absolutely colourless — the rarest and most valuable grade.

03

Clarity

Eye-clean — the sweet spot of value and purity.

04

Carat

1.00ct

A classic statement — the benchmark size for an engagement ring.

Your selection

Excellent·D·VS2·1.00ct

Excellent cut, D-colour, VS2 clarity at 1.00 carat is a beautifully balanced stone — rare character with excellent everyday wearability.

Explore Diamonds
The Collection

An editorial of fine pieces. 

Each piece is selected and crafted to be lived in, loved, and passed on. Enquire to view a piece in person.

Solitaire Engagement Ring — Engagement Rings — Smith & Co Jewellers Welkom

Engagement Rings

Solitaire Engagement Ring

Enquire
Diamond Drop Earrings — Earrings — Smith & Co Jewellers Welkom

Earrings

Diamond Drop Earrings

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Fine Gold Chain — Necklaces — Smith & Co Jewellers Welkom

Necklaces

Fine Gold Chain

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Paired Wedding Bands — Wedding Bands — Smith & Co Jewellers Welkom

Wedding Bands

Paired Wedding Bands

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Selected Loose Diamond — Diamond Rings — Smith & Co Jewellers Welkom

Diamond Rings

Selected Loose Diamond

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Bespoke Commission — Custom Jewellery — Smith & Co Jewellers Welkom

Custom Jewellery

Bespoke Commission

Enquire
Diamond Tennis Bracelet — Bracelets — Smith & Co Jewellers Welkom

Bracelets

Diamond Tennis Bracelet

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Teardrop Pendant — Pendants — Smith & Co Jewellers Welkom

Pendants

Teardrop Pendant

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Pearl Statement Necklace — Special Occasion — Smith & Co Jewellers Welkom

Special Occasion

Pearl Statement Necklace

Enquire
Enquire About a Piece
Luxury watch crown macro — Smith & Co Jewellers Welkom

Timepieces

Time, refined. 

Mechanical watch movement gears — Smith & Co Jewellers
The Art of Time

Movement → Precision → Design → Time.

Movement

The beating heart — gears, springs and jewels in precise conversation.

Dial

The face that meets the eye — light, legibility and character.

Case

The architecture that protects the mechanism and defines the silhouette.

Crown

The point of contact — winding, setting, commanding time itself.

Strap

Where the instrument meets the wearer — leather, steel or fabric.

The Collections We Carry

Tissot watches — Smith & Co Jewellers Welkom
Seiko watches — Smith & Co Jewellers Welkom
Casio G-Shock watches — Smith & Co Jewellers Welkom
Herbelin watches — Smith & Co Jewellers Welkom
Festina watches — Smith & Co Jewellers Welkom
Timberland watches — Smith & Co Jewellers Welkom
CAT watches — Smith & Co Jewellers Welkom
Lorus watches — Smith & Co Jewellers Welkom
Hallmark watches — Smith & Co Jewellers Welkom
Rotary watches — Smith & Co Jewellers Welkom

Click any brand to browse and purchase online at WatchDial — South Africa's number one watch store. Or visit us in Welkom to view our timepieces in person.

Explore Timepieces
Watchmaker servicing a timepiece — Smith & Co Jewellers Welkom
The Watchmaker's Bench
Watch Service & Watchmaking

Precision deserves precision. 

A fine timepiece is a mechanism of trust. Our watch expertise ensures your watch is handled with the care and precision it deserves — from assessment to the moment it is returned to your wrist.

01

Received

Your timepiece enters the workshop and is carefully assessed.

02

Opened

The case is opened and the movement revealed.

03

Serviced

Components are inspected, adjusted and serviced by experienced hands.

04

Cleaned

The movement is cleaned and delicate parts treated with care.

05

Tested

Timekeeping is tested and verified for accuracy.

06

Returned

Your watch is returned — refined, reliable and ready to keep time.

Services

A concierge of craft. 

Every service at Smith & Co is delivered personally — a relationship, not a transaction. Below, the ways we are honoured to be part of your story.

Bespoke Engagement Rings — Smith & Co Jewellers Welkom
01

Bespoke Engagement Rings

From the first conversation to the final setting, we accompany you through designing the perfect engagement ring.

Learn More
Custom Jewellery Design — Smith & Co Jewellers Welkom
02

Custom Jewellery Design

Work with our goldsmiths to create something entirely your own — sketched, rendered and crafted by hand.

Learn More
Diamond Selection — Smith & Co Jewellers Welkom
03

Diamond Selection

Choose your stone with guidance — quality gemstones selected to last a lifetime and beyond.

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Fine Jewellery — Smith & Co Jewellers Welkom
04

Fine Jewellery

A considered collection for engagements, weddings, anniversaries and the moments in between.

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Timepieces & Watch Service — Smith & Co Jewellers Welkom
05

Timepieces & Watch Service

A range of watches from respected brands, with watch expertise and servicing from our workshop.

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Goldsmith Work & Care — Smith & Co Jewellers Welkom
06

Goldsmith Work & Care

Skilled goldsmiths on the bench, under the owner's supervision — for creation, repair and the care of pieces you already love.

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Insurance Replacements — Smith & Co Jewellers Welkom
07

Insurance Replacements

Valuation certificates and quotations prepared for the Jewellery Council of South Africa — accurate, trusted documentation for your insurer.

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Enquire About a Service
The Smith & Co family — a pencil sketch portrait

Three generations of dedication to the craft.

Credentials

Diamond Grading certificate — Abdullah E Areff, Jewellery Council of South Africa, 1992

Diamond Grading

Abdullah E Areff · 1992

Jewellery Council of South Africa

Gem Identification certificate — Abdullah E Areff, Jewellery Council of South Africa, 1994

Gem Identification

Abdullah E Areff · 1994

Jewellery Council of South Africa

Diamond Essentials certificate — Talha Areff, Gemological Institute of America, 2023

Diamond Essentials

Talha Areff · 2023

Gemological Institute of America

Tissot Specialist certificate — Talha Areff, Tissot Academy, 2023

Tissot Specialist

Talha Areff · 2023

Tissot Academy

Our Story

A family business. Built around trust. 

Smith & Co Jewellers is a family-run business in Welkom, Free State. For more than 35 years we have offered personal service, quality gemstones and fine metals, and the work of skilled goldsmiths — all under the supervision of the owner. We believe jewellery is personal, and so is the way we work.

Beginnings

A family opens its doors in Welkom, Free State — built on a love of fine materials and honest work.

Experience

More than 35 years of jewellery industry knowledge, earned one piece, one relationship at a time.

Craft

Skilled goldsmiths on the bench, working under the direct supervision of the owner.

Today

A family-run house still serving Welkom personally — quality gemstones, fine metals and a warm welcome.

Tomorrow

Every piece made to become part of your story — and, one day, an heirloom for the next.

The Smith & Co Difference

Why clients choose us. 

01

Experience

Decades of jewellery industry knowledge, earned over more than 35 years.

02

Craftsmanship

Skilled goldsmiths and an exacting attention to detail, on every piece.

03

Personal Service

You are treated personally — never as a transaction.

04

Quality

Fine metals and quality gemstones, selected to last a lifetime and beyond.

05

Trust

A family business built around long-term relationships, not quick sales.

Occasions

Some moments deserve to last forever. 

Our range of jewellery and watches makes birthdays, anniversaries — or even a moment to be spoilt — that extra bit more special.

From the House

A glimpse of the atelier. 

Smith & Co Jewellers atelier — post 1
Smith & Co Jewellers atelier — post 2
Smith & Co Jewellers atelier — post 3
Smith & Co Jewellers atelier — post 4
Smith & Co Jewellers atelier — post 5
Smith & Co Jewellers atelier — post 6
Contact

Let's create something memorable. 

Rather than a form, think of this as booking a private consultation. Tell us a little about your moment, and we will respond personally.

Begin Your Enquiry

Visit the Atelier

Shop 32, Checkers Centre
Arrarat Road, Welkom
Free State, South Africa
Tel · 057 101 0210Cell · 082 600 6280
smith.cojeweller@gmail.com
Message us on WhatsApp

Opening Hours

Visit us during shop hours, or book a private consultation for dedicated time with our team.